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This web site states the following, "North Sails has become the world leader in sailmaking through an ongoing commitment to making sails that are faster, lighter and longer lasting than any other sails in the world." We noticed that the web page stated " Whether you race or cruise, North Sails is committed to designing and building sails that are just right for you! When performance counts, the choice is clear." The header had sails as the highest ranking optimized keyword. It is followed by sailmaker, north sails, and sail which isn't as ranked as highly as sails. The next words nsdnn.northsails.com uses is sejl. sejls was included and could not be seen by search crawlers.